Tag: Template

  • 6 Solutions For Stressed Out Skins

    6 Solutions For Stressed Out Skins

    Worked all day. Out all night. 10 days of straight travel.

    Sound familiar?

    Below, explore the best brands and products that beat signs of stress better than all the rest. Get ready to glow, girls.

    Skyn Iceland Face-Lift-In-A-Bag – This brand is literally all about “solutions for stressed skin.” They wrote the book. I have only tried their Face-Life-In-A-Bag and I am hooked. The weekly system is meant to turn back the clock. Eyes will look more rested, wrinkles appear smoother and smile lines fade away.

    Indi Lee Squalane Oil – This olive-derived Squalane is 100% pure and promotes elasticity, diminishes age spots and hyper pigmentation, and boosts cell regeneration and oxygenation. It’s super natural and suitable for all skin types. I love slathering this all over my face, neck and chest.

    Avène XeraCalm – Another brand who has tackled the calming department and is literally dedicated to sensitive skin. Their XeraCalm line is all about lipid-replenishing skincare that directly targets the source of itching, redness, irritation and even eczema. My favorite is the A.D Lipid-Replenishing Balm. I like to use it on those bumpy areas on the back of my arms.

    Pai Calm Redness Serum – Have you girls tried Pai? This super natural line is my latest favorite and pre-wedding go-to. The Instant Calm line is fab. Jessica Richards of Shen Beauty told me all about it and now I’m hooked. The Instant Calm Redness Serum is so nice and goes really well with the Chamomile & Rosehip Calming Day Cream. I’m hooked on this whole line.

    Erno Laszlo Light Controlling Lotion – This stuff takes me back to the 90s when my mom gave my sister and I our first official skincare routines. Years later, I was reintroduced to this magical lotion and it still works. It’s meant to calm redness and reduce surface oil to refine the texture of the skin and tighten pores, eliminating dullness for fresh-faced results. Anti-inflammatory botanicals calm irritation and support natural tissue repair, leaving skin smooth and hydrated. I’m obsessed with the chic bottle too.

    Rodin Lavender Body Oil – This is the holy grail of body oils. Period. It’s formulated to relieve and nourish tired, overworked skin. It’s enriched with a calming blend of French Lavender Absolute and Bulgarian Lavender, as well as Rosehip, Neroli and Evening Primrose to help promote collagen production. It’s the ultimate in skincare indulgence.

  • Online Beauty Shopping Guide

    Online Beauty Shopping Guide

    Thanks to an increase in niche beauty brands, the rise of the natural beauty industry, and an insatiable enthusiasm for Korean beauty products, we are in a golden age of beauty shopping right now. And there have never been more ways to get your hands on all of these products thanks to online beauty shopping.

    Here, we’ve rounded up the 25 sites that are killing the beauty retail game, whether you’re looking for products for curly hair, hard-to-find sheet masks, or vegan lipstick.

    Now grab your phone and go shop.


    Kat Von D lipsticks.
     Photo: Andrew Stuart/Getty Images

    Best Variety

    Sephora: No list would be complete without the OG beauty retailer that arguably took beauty out from behind the department store counter. Its online experience is just as good, with hundreds of passionate, candid product reviews and an app that’s worth downloading for the exclusive deals alone. The retailer has been killing it lately by introducing new brands and offering tons of exclusives that no one else has.

    Ulta: Ulta is growing in leaps and bounds, and a lot of that growth has been due to an improved online experience and a revamped rewards program that allows you to score all sorts of free stuff. It’s also still the only retailer totally dedicated to offering prestige and drugstore brands right next to each other; plus, there’s a huge haircare and hair tools department.

    Dermstore: While not as large as the previous two, this underrated gem has a nice mix of natural brands and heavy-duty clinical skincare brands. (You can get harder-to-find brands like SkinmedicaSkinceuticals, and organic brand Eminence, too.) The makeup selection is also well-edited, featuring smaller brands like Pur and Jouer. As a bonus, Dermstore tosses in a generous handful of samples with every order.

    Bluemercury: Another incredible skincare giant, Bluemercury is worth checking out for its best-selling peel pads from the house brand, M-61. You can also find crowd-favorite makeup brands like Bobbi BrownTom Ford, and Hourglass, as well as a huge selection of candles and home scents.

     

    Natural

    Credo: Credo, which was started by a former Sephora exec, is growing and now has stores in New York, San Francisco, Chicago, Los Angeles, Brooklyn, and soon Boston. It carries a huge variety of natural and organic skincare, but most importantly, it also stocks several natural makeup brands. Good natural makeup is a bit of a unicorn still, but check out Nu Evolution and Rituel de Fille. It also offers a “clean swap” service where you can put in a current product you use to find a “clean” alternative.

    Cap Beauty: This New York City jewel-box shop has a pretty whopping selection, and it now also ships globally. Cap has brands like Tata HarperVintner’s Daughter, and RMS Beauty. Most notably, it carries tons of beauty edibles, a quickly growing category in beauty.

    Follain: This East Coast-based chain of five shops is growing, with a new pop-up in New York and a really robust selection of brands online. Follain carries several organic skincare and bath/body brands, as well as faves like RMS and Ilia.


    Photo: Natasha Denona/Beautylish

    Indie/Hard-to-Find Products

    Beautylish: Beautylish’s strength is its huge and engaged online community, which includes forums, tutorials, user product reviews, and interviews with brand founders. It also sells products, particularly those that have found fame on Instagram and that you won’t find anywhere else, like Jeffree Star cosmetics and Wayne Goss brushes.

    Cult Beauty: This UK-based beauty e-commerce site is an incredible deal for US shoppers now thanks to the pound/dollar exchange rate and not having to pay VAT tax. It also has an incredible assortment of indie and natural brands, and it focuses on the products from each brand that have a lot of buzz. The curation is some of the best we’ve seen on either side of the pond.

    Ricky’s: Ricky’s is an institution in New York City for pretty much any product you need, from backstage hairdresser-approved bobby pins to Manic Panic. Its website is admittedly a bit of a mess, but one that’s worth digging through because Ricky’s is not afraid to pick up an obscure brand. It’s also committed to finding viral Instagram products like Morphe palettes and Ardell lashes. Finally, check out its impressive RickyCare collection, a house brand featuring beauty and hair tools.

    Marjani: Marjani, the beauty e-comm site specifically for women of color, was born out of founder Kimberly Smith’s frustration with the lack of diversity from mainstream beauty retailers. The site stocks haircare, skincare, makeup, and more catering to various skin tones, ethnicities, and hair textures. Some brands, like Beauty Blender and The Wrap Life, might already be familiar, but for the most part, Marjani delivers some truly under-the-radar names full of promise.


    Photo: ghd
  • Become a Successful Beauty Blogger

    Become a Successful Beauty Blogger

    Some are paid to sit on the front row of shows wearing free designer clothes in return for tweets; others command an audience of millions of viewers – or get the opportunity to work with the biggest brands and names in the world. These days, when it comes to making it big in business it seems to be the new generation of bloggers who have all the power.

    The problem however, is that discovering how to successfully build and project yourself to this level of influence and prowess is no mean feat. A lack of funding, long, unsocial hours and a need to constantly be on the cultural pulse are just a few of the tricky obstacles that can stand between you making it big and having a truly rough ride.

    So, where do you start? To help give us some insight we sat down with fashion stylist and beauty blogger of four years, Gemma Carey, to get her top tips on how best to break into the barmy world of blogging.

    FIND YOUR NICHE

    “The first step to creating a beauty blog is coming up with an idea that is unique to you,” says Gemma. “With so many beauty blogs on the market now, it’s difficult to find something that hasn’t been done. Think about what you like most about yourself in terms of beauty (but not in a vain way!). Perhaps you have long hair that is easy to work with, so you could specialise in hair tutorials. Or maybe you have nice nails, so you could focus on posting nail tutorials. Or, if your passion lies with cosmetics, that’s okay too, but try and make it different somehow.

    “You also have to think about your backdrop/location/layout in your photography. Look at other blogs and find something that you could do differently. It’s all about making your blog unique to you.”

    MORE GLOSS: An Email Exchange With…British Beauty Blogger

    CHOOSE YOUR AUDIENCE

    “Next, you need to think about who you want your blog to be aimed at, which will in turn help determine the content of your blog. For example, if you want to inspire teenagers you’re looking to write about affordable brands such as Rimmel and Natural Collection. However, if you’re aiming at women aged 25+, you need to look more at skincare and anti-ageing products from brands such as Rodial and Dermalogica.

    “You also need to be constantly aware of considering your audience when choosing your style of writing, layout and the general vibe of your blog. If teenagers read your blog, keep your writing chatty, your layout girly and pink! For an older audience, keep it clean and simple.”

    UNDERSTAND THAT IT TAKES TIME AND COMMITMENT

    “Blogging looks easy and glamorous. Well I tell you it’s not easy and mostly not glamorous either! Becoming an appreciated blogger with lots of followers takes commitment and certainly doesn’t happen overnight. Compiling and writing quality posts can also take hours sometimes. So, make sure you have some time available on evenings or weekends between studying or a full-time job. You won’t be able to quit your job and become a full-time blogger straight away, so spend the spare time you have working on your blog until you reach your desired goal.

    “There will also be times when you feel demotivated and don’t know what to write about. This happens to bloggers. What I do is read other blogs and search for inspiration on Instagram – it soon motivates me to start writing again!”

    MORE GLOSS: How to be become a successful fitness blogger

    INVEST

    “There isn’t much investing you need to do to become a blogger, but it’s always a great idea to own a good camera. Don’t worry if you can’t afford one though, you could always consider collaborating with a photographer. Often, student photographers are happy to work together in exchange for a credit on your blog (e.g. Photography by xxx). This is a good way to have good quality photos without you having to fork out lots of money. The only disadvantage to this is that you have to work around each other’s schedules, which means you can’t always work when you want to.

    “If you are working on the photography yourself, ensure you have plenty of space with good light. There’s nothing more unprofessional than awful photos on a blog when you’re trying to sell a product!”

    MORE GLOSS: How to become a successful beauty vlogger

    QUALITY, NOT QUANTITY

    “It’s really important to remember that quality is so much more important than quantity. Posting a really insightful article with beautiful images once a fortnight is much better than posting a quick, half-hearted review every day.”

    THE TECHNICAL SIDE

    “Choose a blogger platform to work from – Blogger.com or WordPress.com are the most popular and are both super easy to use. Also for a blogger to be taken more seriously, it’s important to have your own personalised domain. For example, www.beauty.com – not www.beauty.blogspot.com. It isn’t expensive – mine only cost me £7 for the year from Godaddy.com.

    “Another way for bloggers to make money is advertising. There are various ways to sell advertising space – you can simply put tweets out and sell them directly yourself, or you can use platforms such as Passion Fruit Apps, sign up to Google AdSense or join a blogging network called EtailPR. These not only allow you to display ads on your blog, but they also work alongside many brands who you can request samples from for you to keep and write about.”

    BRAND COLLABORATING

    “There are a few different ways to collaborate with brands. They can send you products to review, you can write a sponsored post where they will pay you to write about them, brand ambassadorship or via an affiliate programme. The most popular is gifting bloggers, which of course is a great perk to the job! But don’t be disheartened if some brands reject you – you have to remember that they get inundated with blogger requests and have to be quite picky on who they work with.

    “Brand ambassadorship can bring you a monthly wage but only really works for bloggers who have thousands of followers. An affiliate programme is a good way to earn some money at any stage of your blogging – this is when you feature a product and if someone purchases it from clicking on your blog, you receive a percentage for what is sold.”

    NETWORKING

    “Networking is so important and is the main way to gain followers and readers. Make sure you have at least two social media sites – Twitter and Instagram being the most important. Comment on and favourite other bloggers’ tweets – have conversations and discuss your favourite products. By doing this you’re building relationships with fellow bloggers and gaining followers. You can also join blogging networks such as Bloglovin’ and EtailPR. Attending blogger events is also a great way to network.

    “Soon enough you’ll be invited to them, but at first I’d suggest getting in touch with PRs, introducing yourself and asking them to let you know when they have an event on. At the events you can mingle with fellow bloggers and build relationships with PRs – those are the people that are going to help you build your brand. Also, try and comment on other blogs with a link to yours – they will most likely comment back and leaving a link to your blog increases your brand exposure.”

    To read more from Gemma, head to her blog, find her on Instagram or follow her Twitter feed.

  • 6 Solutions For Stressed Out Skins

    6 Solutions For Stressed Out Skins

    Worked all day. Out all night. 10 days of straight travel.

    Sound familiar?

    Below, explore the best brands and products that beat signs of stress better than all the rest. Get ready to glow, girls.

    Skyn Iceland Face-Lift-In-A-Bag – This brand is literally all about “solutions for stressed skin.” They wrote the book. I have only tried their Face-Life-In-A-Bag and I am hooked. The weekly system is meant to turn back the clock. Eyes will look more rested, wrinkles appear smoother and smile lines fade away.

    Indi Lee Squalane Oil – This olive-derived Squalane is 100% pure and promotes elasticity, diminishes age spots and hyper pigmentation, and boosts cell regeneration and oxygenation. It’s super natural and suitable for all skin types. I love slathering this all over my face, neck and chest.

    Avène XeraCalm – Another brand who has tackled the calming department and is literally dedicated to sensitive skin. Their XeraCalm line is all about lipid-replenishing skincare that directly targets the source of itching, redness, irritation and even eczema. My favorite is the A.D Lipid-Replenishing Balm. I like to use it on those bumpy areas on the back of my arms.

    Beautiful smiling woman lying on a grass outdoor. She is absolutely happy.

     

    Pai Calm Redness Serum – Have you girls tried Pai? This super natural line is my latest favorite and pre-wedding go-to. The Instant Calm line is fab. Jessica Richards of Shen Beauty told me all about it and now I’m hooked. The Instant Calm Redness Serum is so nice and goes really well with the Chamomile & Rosehip Calming Day Cream. I’m hooked on this whole line.

    Erno Laszlo Light Controlling Lotion – This stuff takes me back to the 90s when my mom gave my sister and I our first official skincare routines. Years later, I was reintroduced to this magical lotion and it still works. It’s meant to calm redness and reduce surface oil to refine the texture of the skin and tighten pores, eliminating dullness for fresh-faced results. Anti-inflammatory botanicals calm irritation and support natural tissue repair, leaving skin smooth and hydrated. I’m obsessed with the chic bottle too.

    Rodin Lavender Body Oil – This is the holy grail of body oils. Period. It’s formulated to relieve and nourish tired, overworked skin. It’s enriched with a calming blend of French Lavender Absolute and Bulgarian Lavender, as well as Rosehip, Neroli and Evening Primrose to help promote collagen production. It’s the ultimate in skincare indulgence.

  • Online Beauty Shopping Guide

    Online Beauty Shopping Guide

    Thanks to an increase in niche beauty brands, the rise of the natural beauty industry, and an insatiable enthusiasm for Korean beauty products, we are in a golden age of beauty shopping right now. And there have never been more ways to get your hands on all of these products thanks to online beauty shopping.

    Here, we’ve rounded up the 25 sites that are killing the beauty retail game, whether you’re looking for products for curly hair, hard-to-find sheet masks, or vegan lipstick.

    Now grab your phone and go shop.


    A display of Kat Von D lipsticks
    Kat Von D lipsticks.
     Photo: Andrew Stuart/Getty Images

    Best Variety

    Sephora: No list would be complete without the OG beauty retailer that arguably took beauty out from behind the department store counter. Its online experience is just as good, with hundreds of passionate, candid product reviews and an app that’s worth downloading for the exclusive deals alone. The retailer has been killing it lately by introducing new brands and offering tons of exclusives that no one else has.

    Ulta: Ulta is growing in leaps and bounds, and a lot of that growth has been due to an improved online experience and a revamped rewards program that allows you to score all sorts of free stuff. It’s also still the only retailer totally dedicated to offering prestige and drugstore brands right next to each other; plus, there’s a huge haircare and hair tools department.

    Dermstore: While not as large as the previous two, this underrated gem has a nice mix of natural brands and heavy-duty clinical skincare brands. (You can get harder-to-find brands like SkinmedicaSkinceuticals, and organic brand Eminence, too.) The makeup selection is also well-edited, featuring smaller brands like Pur and Jouer. As a bonus, Dermstore tosses in a generous handful of samples with every order.

    Bluemercury: Another incredible skincare giant, Bluemercury is worth checking out for its best-selling peel pads from the house brand, M-61. You can also find crowd-favorite makeup brands like Bobbi BrownTom Ford, and Hourglass, as well as a huge selection of candles and home scents.

    Natural

    Credo: Credo, which was started by a former Sephora exec, is growing and now has stores in New York, San Francisco, Chicago, Los Angeles, Brooklyn, and soon Boston. It carries a huge variety of natural and organic skincare, but most importantly, it also stocks several natural makeup brands. Good natural makeup is a bit of a unicorn still, but check out Nu Evolution and Rituel de Fille. It also offers a “clean swap” service where you can put in a current product you use to find a “clean” alternative.

    Cap Beauty: This New York City jewel-box shop has a pretty whopping selection, and it now also ships globally. Cap has brands like Tata HarperVintner’s Daughter, and RMS Beauty. Most notably, it carries tons of beauty edibles, a quickly growing category in beauty.

    Follain: This East Coast-based chain of five shops is growing, with a new pop-up in New York and a really robust selection of brands online. Follain carries several organic skincare and bath/body brands, as well as faves like RMS and Ilia.


    An eyeshadow palettePhoto: Natasha Denona/Beautylish

    Indie/Hard-to-Find Products

    Beautylish: Beautylish’s strength is its huge and engaged online community, which includes forums, tutorials, user product reviews, and interviews with brand founders. It also sells products, particularly those that have found fame on Instagram and that you won’t find anywhere else, like Jeffree Star cosmetics and Wayne Goss brushes.

    Cult Beauty: This UK-based beauty e-commerce site is an incredible deal for US shoppers now thanks to the pound/dollar exchange rate and not having to pay VAT tax. It also has an incredible assortment of indie and natural brands, and it focuses on the products from each brand that have a lot of buzz. The curation is some of the best we’ve seen on either side of the pond.

    Ricky’s: Ricky’s is an institution in New York City for pretty much any product you need, from backstage hairdresser-approved bobby pins to Manic Panic. Its website is admittedly a bit of a mess, but one that’s worth digging through because Ricky’s is not afraid to pick up an obscure brand. It’s also committed to finding viral Instagram products like Morphe palettes and Ardell lashes. Finally, check out its impressive RickyCare collection, a house brand featuring beauty and hair tools.

    Marjani: Marjani, the beauty e-comm site specifically for women of color, was born out of founder Kimberly Smith’s frustration with the lack of diversity from mainstream beauty retailers. The site stocks haircare, skincare, makeup, and more catering to various skin tones, ethnicities, and hair textures. Some brands, like Beauty Blender and The Wrap Life, might already be familiar, but for the most part, Marjani delivers some truly under-the-radar names full of promise.


    a ghd hair straightener, carrying case, and box in light pink.Photo: ghd

  • The Beauty Secrets

    The Beauty Secrets

    A few weeks ago, I had the most transformative experience I couldn’t wait to share with all of you. I had the pleasure of visiting Susanne Kaufmann at her spa at the Hotel Post Bezau. The blonde beauty comes from the Bregenzer Forest, a unique valley in the Austrian Alps, and has developed powerful, results-driven products (I’m sure you’ve heard of them) comprised of the cleanest, most refreshing ingredients. I was lucky enough to visit her picturesque hotel for a mini-detox and to test out her line and her treatments.

    Here’s the scoop.

    During my three night stay at the Hotel Post, I slept in one of the special “sleep therapy rooms.” My bed was made in a particular way to ensure deep sleep and at night, the wifi actually turns off to encourage further relaxation. The design of the room is very simple, no TV, just very zen. I ate from her Traditional Chinese Medicine (TCM) Detox Diet, which was delicious and left me totally satisfied. The cuisine supports purification, detoxification and de-acidification of the body and the connective tissue. I could get down with that.

    A typical menu sounded like this. Breakfast: hot oat cereal with fruits, pudding of chia seed with coconut and cardamom, juice freshly squeezed with linseed oil, and Susanne Kaufmann Detox Tea. Lunch: fennel tomato soup, quinoa with cucumber, bell pepper, olives and capers and SK Peppermint Tea. Dinner: stewed saffron fennel with celery, cream of parsnips and wild herbs, fennel tomato soup and SK Acid Alkalizing Tea. The teas became my addiction over the course of my stay, especially the Acid Alkalizing Tea.

    The best part? I had the opportunity to meet with Susanne. I, obviously, asked her everything – from the inspiration behind her skincare line to her under-the-radar beauty secrets. Read on for my full interview with the guru.

    Tell me about how you got involved with the spa.

    “When I took over [the spa in 1994], there was one masseur, one therapist, a doctor, a little spa and a sauna. It was the typical European detox center, but very simple. I quickly realized I wanted to develop and focus on the spa.

    A lot of the spas at the time were influenced by Greek and Italian architecture, very heavy, so I was always striving to be unique, which is why I decided to keep the spa clean, sterile, white and very medical. I wanted to have nothing in the rooms – no colors, pictures, sounds – so you can focus on yourself.”

    When concepting the spa, how did you decide to develop your own line of products?

    “We had tried all the big name brands – Shiseido, Estee Lauder, but nothing natural. And I was very lucky because I was told about a producer that was only 15 minutes from the hotel that has his own line using whey in his cosmetics. And at the beginning there were 24 products, now we have around 80 products. And people really came to the spa, and I didn’t know if they would like the products and would ask for Clinique or Estee, but they didn’t, they loved our line. So after a year, we fazed out all the other lines and we used only Susanne Kaufmann products. And that’s how it started.

    How would you describe your skincare line?

    “It’s about taking the best quality and bringing it into the skin in the most natural and effective way and really do something and work. When you bring something in very deeply, you have to be careful about what you take and which quality. For me, cooking and cosmetics are a bit the same. It all depends on the ingredients. If you make a fish that isn’t good quality, and you put on the best sauce in the world, the fish still isn’t good. And the same goes for cosmetics. You can disguise anything with fancy packaging, but if the quality isn’t right, it’s harmful.”

    Susanne Kaufmann Spa Bezau

     

    What ingredients make your products stand out?

    Ectoine. It’s a wonderful cell repair ingredient. When it comes to anti-aging and radiance and beautiful skin, it’s always about helping your cells work better. After we turn 25, the cell regeneration diminishes. The ectoine helps the cells regenerate and protect themselves. We have it in the whole A-Line, the advanced anti-aging line as well as well as the sun production creams. It’s from an algae, so they do it in the lab. They put the algae’s under stress by freezing them. To prevent the algae from dying, they give the algae a little ‘coat,’ which is the ectoine. This protects from the coldness. So when you go back and de-freeze them, they release the ectoine! It’s so natural and it’s a wonderful botanical active.

    I also use arnica. In the summertime as a child, my parents would send me and my cousins to the mountains [to visit my grandmother]. We always had time to collect things. There were blueberries and ingredients for tea. And my Grandma was obsessed with arnica. She would make arnica schnapps. And whenever you had something, if it was a scratch, a sore throat, if you had problems with you knee – arnica cured everything. So whenever we would go up into the Alps, she would ask us to bring it. And it wasn’t for drinking; it was just for the cure.”

    Have any favorite products in your collection?

    “The Line A Eye Cream (which contains that entoine) and also the Skin Lighting and Radiance Complex. It makes your skin really even and removes the sunspots and age spots. But it takes time to really remove the pigmentation. If you really have those dark spots, it takes a year but it works. You don’t need lasers; the creams and serums will really work.”

    You are known to be fascinated by Traditional Chinese medicine. How does that influence the spa?

    “I was looking for something a bit deeper than only doing facials and massages. I always thought there was more more about being beautiful or healthy, so I tried a few different courses. I went to a Panchakarma course [aka the most effective healing modality in Ayurvedic Medicine] and it was a really wonderful experience but I couldn’t introduce this into the Hotel Post. Your hair needed to get really oily and this was more of a retreat, so it wasn’t right kind of experience.

    Traditional Chinese medicine is all about preservation. You basically go to prevent getting sick. I thought this was the right thing. I didn’t want to be a medical center but I did want to prevent people from getting sick. If you come to the hotel for the whole detox program, you are seen by a Chinese medicine practitioner and your plan is based on your diagnosis.

    From there everything falls into place and you get specific cuisine, treatments, movements and products. It’s a 360 degree approach. We see beauty in a holistic way. You have to look at the whole picture – not just at the skin. It’s what how eat and sleep, so we try to integrate all of this into your treatment.”

    How did you choose the hotel’s menu?

    “The food was really important to me because I love food. If I have a 5-course menu or if I just have some cheese and potato, I always look for good quality. Food is how you feed your cells, everything. It’s really the base. Now we see, that people eat to much yogurt and have these sugar shocks so again, its so important what we give and feed our bodies from the inside.”

    What’s the deal with your famous Whey Bath?

    “We are doing so much cheese here in this area. If you have 1 liter milk you are only doing 90% cheese out of this, so the remaining 10% is the whey. And there are so many vitamins and minerals in this whey. My grandmother made all these different things with whey, because it was so good for you. She even made whey soup, which I never liked. She lived to 99. The reason that it’s so good for you is because of the lactic acid. We have heard all these theories about how Cleopatra bathed in milk. Well she actually bathed whey.”

    Are you now as obsessed as I am with Susanne? I thought so. To give you a little mini crash course in her skincare line, I put together a shortlist of my favorite discoveries….

    It was really hard to choose, but because I am such a bath addict, I love her Whey Bath (duh) and her Mallow Blossom Bubble Bath. Both look and feel incredible and actually make your skin more hydrated. The cooling and warming foot creams are really incredible products too. I bought the warming cream for myself and the cooling for my mom and she absolutely loves it.

    For skincare, I am an Hyaluronic Acid lover, so it was only natural that I gravitated towards her Hyaluron Serum. The super concentrated plant-based formula is enriched with Hyaluronic Acid to help the skin retain moisture, as well as Citric Acid to reduce the appearance of fine lines.

    After experiencing the anti-aging facial at her glorious spa, I knew that I needed the power trio in order to get my pre-party facial on. This means that the Enzyme Peel, the Moisturizing Mask and the Skin Lightening and Radiance Complex are now integral parts of my skincare routine. I’ll have a tutorial on how to do this coming up!

    If you try any of my recommendations, you have to keep me posted! I know they will help you get that lit-from-within glow in no time.

     

  • Become a Successful Beauty Blogger

    Become a Successful Beauty Blogger

    Some are paid to sit on the front row of shows wearing free designer clothes in return for tweets; others command an audience of millions of viewers – or get the opportunity to work with the biggest brands and names in the world. These days, when it comes to making it big in business it seems to be the new generation of bloggers who have all the power.

    The problem however, is that discovering how to successfully build and project yourself to this level of influence and prowess is no mean feat. A lack of funding, long, unsocial hours and a need to constantly be on the cultural pulse are just a few of the tricky obstacles that can stand between you making it big and having a truly rough ride.

    So, where do you start? To help give us some insight we sat down with fashion stylist and beauty blogger of four years, Gemma Carey, to get her top tips on how best to break into the barmy world of blogging.

    FIND YOUR NICHE

    “The first step to creating a beauty blog is coming up with an idea that is unique to you,” says Gemma. “With so many beauty blogs on the market now, it’s difficult to find something that hasn’t been done. Think about what you like most about yourself in terms of beauty (but not in a vain way!). Perhaps you have long hair that is easy to work with, so you could specialise in hair tutorials. Or maybe you have nice nails, so you could focus on posting nail tutorials. Or, if your passion lies with cosmetics, that’s okay too, but try and make it different somehow.

    “You also have to think about your backdrop/location/layout in your photography. Look at other blogs and find something that you could do differently. It’s all about making your blog unique to you.”

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    CHOOSE YOUR AUDIENCE

    “Next, you need to think about who you want your blog to be aimed at, which will in turn help determine the content of your blog. For example, if you want to inspire teenagers you’re looking to write about affordable brands such as Rimmel and Natural Collection. However, if you’re aiming at women aged 25+, you need to look more at skincare and anti-ageing products from brands such as Rodial and Dermalogica.

    “You also need to be constantly aware of considering your audience when choosing your style of writing, layout and the general vibe of your blog. If teenagers read your blog, keep your writing chatty, your layout girly and pink! For an older audience, keep it clean and simple.”

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    Salon WordPress Theme – Blogger

     

    UNDERSTAND THAT IT TAKES TIME AND COMMITMENT

    “Blogging looks easy and glamorous. Well I tell you it’s not easy and mostly not glamorous either! Becoming an appreciated blogger with lots of followers takes commitment and certainly doesn’t happen overnight. Compiling and writing quality posts can also take hours sometimes. So, make sure you have some time available on evenings or weekends between studying or a full-time job. You won’t be able to quit your job and become a full-time blogger straight away, so spend the spare time you have working on your blog until you reach your desired goal.

    “There will also be times when you feel demotivated and don’t know what to write about. This happens to bloggers. What I do is read other blogs and search for inspiration on Instagram – it soon motivates me to start writing again!”

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    INVEST

    “There isn’t much investing you need to do to become a blogger, but it’s always a great idea to own a good camera. Don’t worry if you can’t afford one though, you could always consider collaborating with a photographer. Often, student photographers are happy to work together in exchange for a credit on your blog (e.g. Photography by xxx). This is a good way to have good quality photos without you having to fork out lots of money. The only disadvantage to this is that you have to work around each other’s schedules, which means you can’t always work when you want to.

    “If you are working on the photography yourself, ensure you have plenty of space with good light. There’s nothing more unprofessional than awful photos on a blog when you’re trying to sell a product!”

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    QUALITY, NOT QUANTITY

    “It’s really important to remember that quality is so much more important than quantity. Posting a really insightful article with beautiful images once a fortnight is much better than posting a quick, half-hearted review every day.”

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    Salon WordPress Theme – Blogger

    THE TECHNICAL SIDE

    “Choose a blogger platform to work from – Blogger.com or WordPress.com are the most popular and are both super easy to use. Also for a blogger to be taken more seriously, it’s important to have your own personalised domain. For example, www.beauty.com – not www.beauty.blogspot.com. It isn’t expensive – mine only cost me £7 for the year from Godaddy.com.

    “Another way for bloggers to make money is advertising. There are various ways to sell advertising space – you can simply put tweets out and sell them directly yourself, or you can use platforms such as Passion Fruit Apps, sign up to Google AdSense or join a blogging network called EtailPR. These not only allow you to display ads on your blog, but they also work alongside many brands who you can request samples from for you to keep and write about.”

    BRAND COLLABORATING

    “There are a few different ways to collaborate with brands. They can send you products to review, you can write a sponsored post where they will pay you to write about them, brand ambassadorship or via an affiliate programme. The most popular is gifting bloggers, which of course is a great perk to the job! But don’t be disheartened if some brands reject you – you have to remember that they get inundated with blogger requests and have to be quite picky on who they work with.

    “Brand ambassadorship can bring you a monthly wage but only really works for bloggers who have thousands of followers. An affiliate programme is a good way to earn some money at any stage of your blogging – this is when you feature a product and if someone purchases it from clicking on your blog, you receive a percentage for what is sold.”

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    blogger – beauty

    NETWORKING

    “Networking is so important and is the main way to gain followers and readers. Make sure you have at least two social media sites – Twitter and Instagram being the most important. Comment on and favourite other bloggers’ tweets – have conversations and discuss your favourite products. By doing this you’re building relationships with fellow bloggers and gaining followers. You can also join blogging networks such as Bloglovin’ and EtailPR. Attending blogger events is also a great way to network.

    “Soon enough you’ll be invited to them, but at first I’d suggest getting in touch with PRs, introducing yourself and asking them to let you know when they have an event on. At the events you can mingle with fellow bloggers and build relationships with PRs – those are the people that are going to help you build your brand. Also, try and comment on other blogs with a link to yours – they will most likely comment back and leaving a link to your blog increases your brand exposure.”

    To read more from Gemma, head to her blog, find her on Instagram or follow her Twitter feed.